#ContentMarketing Metrics to Munch On


Millennials like #visualcontent

Visual content such as webinars (64%) and infographics (59%) are some of the most popular forms of content for Millennials. Several factors are driving the popularity of more visual content, including increased adoption of mobility and social media, which make content more accessible and “snackable.”

For B2B solutions, there are two common expectations that Millennial buyers have: Simplicity and speed. They seek case studies (73%) over any other content type, proving that they are looking for real-life examples and results from using particular solutions. Millennials are looking for the connection between a brand’s message and their specific wants and needs.

The search for a quick, reliable solution gives Millennial buyers leeway when making the final decision on what solution is the best fit. Millennial buyers are more inclined to go through a trial-and-error process when shopping for a solution, compared to older generations who are more likely to work with what they currently have in order to improve efficiency. This will create a step change in the way technology is sold in the future.

Millennial buyers leverage information available via digital channels to educate themselves on B2B services and solutions rather than interacting with anyone on a sales team. Millennials use their mobile technology to research their needs.

Source: http://www.demandgenreport.com/industry-topics/content-strategies/2785-reach-millennial-buyers-with-bite-sized-social-content.html#.U_KeB_m-2M4


Curated Metrics on Automotive Content Marketing to Millennials


Curated Metrics on Automotive Content Marketing to Millennials
By Howard Oliver, Chief Content Marketing Officer, What If What Next
holiver@whatifwhatnext.com, 416-568-5254

“By 2025, millennials will account for 75% of vehicles purchased. Millennials have turned against both cars and houses in dramatic and historic fashion. Just as car sales have plummeted among their age cohort, the share of young people getting their first mortgage between 2009 and 2011 is half what it was just 10 years ago, according to a Federal Reserve study. “A new study by the Pew Research Center on millennials (age 18-34, also known as Generation Y) provides financial data that support new vehicle registration data collected by IHS Automotive/Polk. According to the Pew study, millennials have more student loan debt, poverty and unemployment than both the preceding generations did at the same age, and, predictably, lower levels of wealth and personal income as well.

With less buying power, millennials have been less likely to purchase a new vehicle, and this is reflected in the new vehicle registration data. Only 11.2% of all new vehicle registrations in 2013 were to millennials, the lowest level in six years and down from 14.1% in 2008. Also, in each of the last ten months of 2013 this metric was down substantially from 2012, although the year-over-year difference narrowed in December.”

More than three-quarters (78%) of millennials surveyed do not care if a carmaker is social media savvy, largely because it rarely provides the information on pricing and availability buyers seek. They turn to third-party sites for comparison shopping, Helms said.”
Source: http://blog.polk.com/blog/blog-posts-by-tom-libby/millennials-buying-fewer-new-cars-but-more-brand-loyal

“Once they decide, younger shoppers will go to an automaker’s website to get the location of the nearest dealer, hours of operation and whether their vehicle is available. Dealers should recognize that buyers are using computers and laptops less and using tablets and smartphones more. Not having a mobile site hurts a brand, 35% of millennials said. It is important we start investing in mobile applications and optimize experience for those devices,” Helms said. “If you are going to have a mobile presence, do it right or don’t do it at all. If done badly, it can hurt perception of brand. Once they enter the dealership, younger buyers want treatment comparable to what they find in an Apple store. They expect someone to greet them and be a product specialist, providing more detail about the car and its technology. “The dealership experience should reinforce the decisions made online,” Helms said. Social media can be used to keep in touch with dealers after the purchase.”
Source: http://www.freep.com/article/20140812/BUSINESS0104/308120158/Millennials-AutoTrader-com-study-auto-dealers

When it comes to car shopping, Millennials depend heavily on research to help drive their purchase decisions. Millennials rely more on word-of-mouth when shopping for a car than other generations1 (Millennials: 43%; Gen X: 28%; Baby Boomers: 32%), and most of that is face-to-face (face-to-face: 90%; blogs/forums: 41%; e-mail: 36%)2. They’re also most likely to be first introduced to their car of choice through a family member or friend, as opposed to Baby Boomers who are most likely to be first introduced to their car on the dealership lot.
Source: http://www.vehlux.com/Articles/Generational-Differences-in-The-Luxury-Car-Buying-Experience.aspxhttp://www.vehlux.com/Articles/Generational-Differences-in-The-Luxury-Car-Buying-Experience.aspx

Dead Zone Times for Social Media Posting

Recent studies have identified the best times to post on social media platforms. It’s just as important to know when NOT to post. We came across this infographic highlighting the absolute worst times to post content.

Avoid These Social Media Dead Zones

What trends have you noticed?



Enterprise Results at Startup Prices

Be Relevant and Connected

We all want the 250% spike in leads that social media can deliver to businesses. The problem is that having one or even two full time employees to produce high quality content costs $$$$$… especially if you are not sure of what you need to do and you spend months writing random posts with zero results.

Every morning these potential leads don’t call and don’t submit your contact forms because you are not talking to them!

It seems like everyone is already doing great business using social media but you…

The learning curve just seems too risky with the current economy.

Our offer is simple. You don’t need to buy a cow to have a glass of milk every morning.

We have the best social media and content creation team that money could buy and we produce and sell highly tailored content to businesses like yours.

With this offer you get a free evaluation of your current social media budget and expectations and the first 10 pieces at a 50% discount; but only if you are one of the next 10 customers that sign up…

We estimate that you have a day or two to take advantage of this promotion.

Please download this file for a description of our company, and our social media marketing with associated pricing:

WIWN Social Media Programs 14-4-14-V2D

Contact us today at 905-709-8582 or whatifwhatnext (at) on.aibn.com.

Equity Crowdfunding 101

Equity Crowd Funding

We are happy to report that since being published in late January, Equity Crowdfunding 101 has been downloaded close to 1,000,000 times.   I am currently working with Oscar Joffre on another project. Stay tuned!

Howard Oliver, CEO, What If What Next

Really want to get on a Longboard this summer!

Equity Crowdfunding 101

Equity Crowdfunding eBook1

January 28, 2014 –NEW YORK, NY – Oscar A Jofre, CEO of BoardSuite (www.boardsuite.co) with the help of Howard Oliver, CEO What If What Next has released an ebook on equity crowdfunding.

Equity Crowdfunding is now becoming a reality around the globe.  Now is the time to get everyone involved and providing them the tools to understand equity crowdfunding.

The ebook, titled:  “Equity Crowdfunding 101, The Global Guide to a Financial Revolution”, was written for entrepreneurs, lawyers, accountants and consultants who want to raise capital via equity crowdfunding and are looking to get a basic understanding.

“On a daily basis I meet with entrepreneurs, equity portals, lawyers who want to learn about equity crowdfunding opportunities.  The constant in all my discussions is the need to provide a basic understanding of equity crowdfunding before I could assist them with their opportunity.  This is the first ebook in a series that will dig into equity crowdfunding around the globe”, said Oscar A Jofre, Founder, President/CEO BoardSuite.

To download the eBook for free click on this link below:

About the author
Oscar A Jofre was recently named top 100 crowdfunding thought leaders.  He is a member of CFIRA and is active in the equity crowdfunding sector.

About BoardSuite
Provided as a FREE SaaS-based service, BoardSuite enables management to manage, organize and share their corporate information securely.  BoardSuite enables management to manage their documents, calendaring, people, committees, contracts, capitalization table, and to communicate with and manage shareholders.