Upcoming Speaking Events

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Marketing and the Cloud

This event will focus on how Cloud applications can help grow marketing success, covering topics such as marketing automation, Site Search technology and SEO (Search Engine Optimization).

Speakers
Efrem Habteselassie, Cloud Search Portal – How to improve customer satisfaction and conversion rates by leveraging the latest in Site Search Technology.

Howard Oliver, What If What Next – How Lean Marketing can reduce your marketing spend and drive measurable results
• How Lean Marketing can reduce your marketing spend and drive stronger measurable results
• How to build your own cloud-based marketing automation resource – from Pardot to WordPress plug-ins.
• How to profit from the Semantic Web and Enterprise Search – cutting-edge web design, SEO and on demand content generation.

The founder and CEO of What If What Next, Howard Oliver for more than 25 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions.

For more information or to attend click here.

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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