2013 Fortune 500 Are Bullish on Blogs


Are you planning to get more aggressive with your blogging this fall? 

Last year, the Center for Marketing Research, UMass Dartmouth, announced that blogs were falling out of favor with Fortune 500 enterprises. This year, more of these marketers are returning to blogs. 44% of enterprises in this survey say they are using blogs as a marketing tool. This is 7% higher than last year. Note the Infographic below from the research.

So why are blogs attracting this attention? Why do blogs work? Maybe the technology isn’t very sexy, but the utility sure is. Blogs are search engine magnets and search is still the killer app for people researching purchases. Your will gain key word and phrase prominence from you blog posts significantly impacting SEO rankings.

It will be so for a long time. We actively manage blogs for several very large and SME companies and maintain our own on a variety of subjects of interest to us. Consider other benefits to having a company blog that we have observed:

  • Communicate news and specials to your customers.
  • Engage your customers in two-way conversations.
  • Support long term sales cycles with pertinent information.
  • Expand your customer and prospect list.
  • Track interest in your company and marketing campaigns over time.
  • Maintain top of mind awareness beating out your competitors.
  • Positions you company and team as industry thought leaders.
  • Published content on your blog in written, video, infographics and other formats will make your appear to be more knowledgeable to your customers and prospects.
  • Strengthen traffic and interest to the rest of your online marketing campaigns.
  • Increase downloads for white papers or special reports, or more online product sales.

There is more to discuss. Click here for more information on our blogging programs.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

One Response to 2013 Fortune 500 Are Bullish on Blogs

  1. Pingback: 2013 Fortune 500 Are Bullish on Blogs | What If What Next

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