On innovation

big data 3

A recent George Brown College report titled Toronto Next: Return on Innovation explains why companies struggle with the concept of innovation. We are most likely to think of innovation as creating new things, rather than creativity to solve problems. However, the study shows that innovation is best tied to concrete and measurable outcomes, especially making a an existing business or technology process more efficient or effective. Innovation as it turns out is about solving concrete problems.

One area we are interested in, suggested by the study, is creating data roadmaps to achieve innovation. Big data is expected to go from a $200 million industry in 2011 to a $3 billion industry in 2013. To our interest, there are many opportunities for marketing folks leverage this massive business analytics opportunity. We are actively building a data science resource to bring this capability to our core social media marketing efforts. Stay tuned.

Click here for more on the report.

Click here for a white paper entitled: 7 Tips to Succeed with Big Data in 2013 from Tableau Software.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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