Ships Wheel

 A Master Class on Strategic Social Media Marketing and Sale Campaign Planning

with Howard Oliver, CEO, What If What Next

WebVoyaging® (a term coined by What If What Next™) is a social marketing engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. In the context of this workshop:

  • Media coverage
  • Web traffic
  • Alliance recruitment
  • Lead generation
  • Account acquisition

Iterative rounds of Web Voyaging® attract customers, engage in high quality comments/conversations, and establish inbound links from relevant social networking sites, discussion groups, blogs, and online media. Efforts that yield real traffic, online and sales. The workshop will help you sales and marketing team make WebVoyaging® a daily activity driving the success of your marketing campaigns. Envision an upward spiral of activity touching more and more stakeholder communities and target markets.

Agenda

Case histories from the cloud computing and biotechnology sectors

Metrics:

  • Building social media marketing campaign dashboards
  • Selecting campaign metrics your CFO will love

Product marketing:

  • Identifying critical cloud solution marketing hurdles
  • Conducting predictive analysis research

Prospecting techniques:

  • How to use LinkedIn and other B2B oriented social media effectively

Effective PR and media relations

Applying Agile and Lean WebVoyaging® marketing and sales management techniques

Selecting cloud-based marketing solutions:

Managing the creation of compelling content:

  • Writing personas and use case scenarios
  • Landing pages, blogs, articles, online conversations
  • Engaging subject matter experts
  • Social media outreach
  • White paper(s) or e-Book
  • Webinars and events
  • Creating infographics

Campaign planning and execution:

  • Using planning templates provided
  • Hands on campaign planning session
  • “Newsjacking” –Monitoring the latest industry news and social media, responding quickly to create topical pieces that will attract the most traffic
  • Social community marketing –Links to articles are shared through relevant forum groups on LinkedIn, and syndication networks
  • Translate overall effort into active leads, package content, through online engagement and registrations on landing page and other assets
  • Lead nurturing campaigns employing CRM applications
  • Ongoing measurement and reporting of results

This customized half-day to one-day even including a key note address and the workshop can be delivered online or in person at meetings or conferences. For more information contact us at  905-709-8582 or <a href=”mailto:whatifwhatnext@on.aibn.com”>whatifwhatnext@on.aibn.com</a>.

Advertisements

About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s