Thursday’s Lunch n’ Learn: HR’s Supporting Role in Marketing Strategies

Lunch

This morning I participated in Federated Presses’ 3rd Mini-MBA for HR course delivering a talk entitled: HR’s Supporting Role in Marketing Strategies. A great group of people attended from several large Canadian organizations.

Please click here for the deck I created for the presentation.

Discussion questions that arose during the talk:

– How can HR most contribute to the marketing process?
– How can HR contribute the building of an amazing brand?
– How can HR best use social media marketing for internal communications?
– How should sales people be trained to be more effective?

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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