Trends: Consumer demand for technology leading digital business push

Mobile content

Quotes worth noting from a Oxford Economics global survey conducted earlier in the year:

“Consumers want to stream digital content and they want content to be “personalized” to what they like and on their preferred screen size.”

“In the mobile world, if you discover the problem at 9:00, you need to fix the problem by 9:05 and have it ready to go into the field at 9:10. That’s just how it works now.”

“Product lifespans are also getting shorter and shorter and companies need to realize their products could only last for months, not years or decades before something else comes along.”

“You need to be aware that your solution today and your revenue stream today could be gone tomorrow and you continually need to reinvent yourself.”

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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