Innovation Tracking

Warren Buffett says his company is likely to buy more newspapers in the next few years and added that he believes all newspapers need to quit offering their product free online. Buffett said he believes newspapers will do well if they remain the primary source of information about their communities.

“The original instinct of newspapers then was to offer free in digital form what they were charging for in print,” Buffett wrote. “This is an unsustainable model and certain of our papers are already making progress in moving to something that makes more sense. It’s you job to make your paper indispensable to anyone who cares about what is going on in your city or town.”

What a comment about the how local newspapers will compete against the local web!

Click here for the whole story.

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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