Thursday’s Lunch n’ Learn: Yahoo Is Bigger Than Google

Lunch

Yahoo Is Bigger Than Google

Yahoo has returned as the top U.S. according to comScore Media Metrix, which just released its July report of top 50 U.S. web properties. Yahoo is working to change market perceptions that it is the dinosaur of the Internet and this result shows it is making progress. More than 196 million Web users spent time on the portal’s sites during the month, up 21% from a year earlier. That is 4.3 million more than Google. The above numbers are a positive sign, as is the the Tumblr acquisition. The company is also working on rebranding.

Yahoo`s Chief Executive Officer Marissa Mayer has been pushing Yahoo’s developers and designers to make improvements to the company’s products and services since she was hired in July of last year from Google. “Hire and retain a great team; build inspiring products that will attract users and increased traffic; that traffic will increase advertiser interest and ultimately translate to revenue,” Mayer said recently. “People, then products, then traffic, then revenue.”

Here are some initial ideas for your social media marketing work using Yahoo:
– Get going with a Yahoo mail account and spend some time on their portal.
– Register your web assets on Yahoo here.
– Consider a Yahoo PPC campaign tested against similar efforts on Google.
– Evolve and execute a Tumblr and Flickr campaign.
– For a broader perspective click here for a list of Yahoo sites and services on Wikipedia.

For discussion:
– What are your thoughts on Yahoo versus Google?
– Do you think that Yahoo is on a roll that you want to leverage for your online social media marketing efforts?
– Can you add to our Yahoo to-do list?

Click here to drop us a line to receive our NEW Yahoo Social Media Marketing Strategy Brief.

Howard

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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