November 12, 2013 Leave a comment
This morning I participated in Federated Presses’ 3rd Mini-MBA for HR course delivering a talk entitled: HR’s Supporting Role in Marketing Strategies. A great group of people attended from several large Canadian organizations.
Please click here for the deck I created for the presentation.
Discussion questions that arose during the talk:
– How can HR most contribute to the marketing process?
– How can HR contribute the building of an amazing brand?
– How can HR best use social media marketing for internal communications?
– How should sales people be trained to be more effective?