#ContentMarketing Metrics to Munch On

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Millennials like #visualcontent

Visual content such as webinars (64%) and infographics (59%) are some of the most popular forms of content for Millennials. Several factors are driving the popularity of more visual content, including increased adoption of mobility and social media, which make content more accessible and “snackable.”

For B2B solutions, there are two common expectations that Millennial buyers have: Simplicity and speed. They seek case studies (73%) over any other content type, proving that they are looking for real-life examples and results from using particular solutions. Millennials are looking for the connection between a brand’s message and their specific wants and needs.

The search for a quick, reliable solution gives Millennial buyers leeway when making the final decision on what solution is the best fit. Millennial buyers are more inclined to go through a trial-and-error process when shopping for a solution, compared to older generations who are more likely to work with what they currently have in order to improve efficiency. This will create a step change in the way technology is sold in the future.

Millennial buyers leverage information available via digital channels to educate themselves on B2B services and solutions rather than interacting with anyone on a sales team. Millennials use their mobile technology to research their needs.

Source: http://www.demandgenreport.com/industry-topics/content-strategies/2785-reach-millennial-buyers-with-bite-sized-social-content.html#.U_KeB_m-2M4

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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