Business Books on Social Media, Enterprise 2.0, and Strategic Marketing to Read in July
July 14, 2010 Leave a comment
I’m reading these three books in July to prepare for an upcoming presentation entitled LEVERAGING WEB 2.0 IN YOUR BRANDING STRATEGY sponsored by Federated Press:
– Andrew McAfee, Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges (Harvard Business Press, 2009)
– W. Chan Kim, Renee Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Place and Make Competition Irrelevant (Harvard Business Press: 2005)
– Seth Godin, Linchpin: Are you Indespensable? (The Penguin Group, 2010)
Here is the published outline of the talk:
LEVERAGING WEB 2.0 IN YOUR BRANDING STRATEGY
This session will examine what is being done by leading companies to capitalize on the power and capabilities of Web 2.0 and social media to enliven your corporate brand.
· Creating a dynamic and interactive web experience for customers
· Building online branding campaigns
· Using emerging PR tools
· Building a global community of brand enthusiasts
· Social networking and community building tools and technologies
· Techniques for enhancing brand relationships and corporate reputation
· Using interactive technology to provide a customizable experience
· Tactics for measuring the effectiveness of e-branding activities
There is much to discuss about the intersection of Social Media, Enterprise 2.0, and Strategic Marketing. When you see I am on Skype, ping me at howard.o and I’d love to exchange ideas with you.