Business Books on Social Media, Enterprise 2.0, and Strategic Marketing to Read in July

I’m reading these three books in July to prepare for an upcoming presentation entitled LEVERAGING WEB 2.0 IN YOUR BRANDING STRATEGY sponsored by Federated Press:
– Andrew McAfee, Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges (Harvard Business Press, 2009)
– W. Chan Kim, Renee Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Place and Make Competition Irrelevant (Harvard Business Press: 2005)
– Seth Godin, Linchpin: Are you Indespensable? (The Penguin Group, 2010)

Here is the published outline of the talk:

This session will examine what is being done by leading companies to capitalize on the power and capabilities of Web 2.0 and social media to enliven your corporate brand.
· Creating a dynamic and interactive web experience for customers
· Building online branding campaigns
· Using emerging PR tools
· Building a global community of brand enthusiasts
· Social networking and community building tools and technologies
· Techniques for enhancing brand relationships and corporate reputation
· Using interactive technology to provide a customizable experience
· Tactics for measuring the effectiveness of e-branding activities

There is much to discuss about the intersection of Social Media, Enterprise 2.0, and Strategic Marketing. When you see I am on Skype, ping me at howard.o and I’d love to exchange ideas with you.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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