Daily Social Media Marketing Campaign News

Participation of B2B firms in social media set to grow, says eMarketer

With more people registering on social networking sites, B2B firms are beginning to see the value in social media as a marketing platform. Social media is increasingly becoming an integral part of B2B online marketing.

According to a report from Forrester Research, B2B firms are expected to increase social media marketing budgets from $11 million in 2010 to $54 million in 2014.

According to a recent survey from White Horse, 86 percent of B2B firms are using social media to market their services. Many B2B companies used podcasts and forums to connect with their audiences, says the survey.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report B2B Social Media Marketing Heats Up, on the company’s site.

“Social media is fertile ground for B2B lead cultivation. B2B marketing tends to be relationship-driven, and social media can be a natural facilitator for that approach, said Eric Anderson, vice president of marketing at White Horse.