Chief Marketing Officer Points of Focus for 2012

Consider this check list:
1) Enhance your value proposition.
2) Listen to customers in new and creative ways.
3) Aggressively identify and pursue new opportunities for growth.
4) Create stronger relationships with key customers, suppliers and channel partnerships.
5) Capitalize on emerging markets.
6) Segment your customer base to focus more efforts on the most profitable target market. Don’t try to be everything to everyone.
7) Create quality content online – don’t sell, inform.
8) Increase your online marketing budget, especially social media.
9) Tap into mobile marketing as it grows.
10) Create targeted, local marketing campaigns.
11) Create greater perceived value by co-marketing with businesses that complement your services.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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