Should trade show budgets have a strong social media component?

The Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next,

I started this discussion in the Enterprise Software Community group on LinkedIn:

Should trade show budgets have a strong social media component?

If you are attending a big fall technology show are you allocating funds to reach out via social media to prospects and customers? Are you going to use internal resources or outsource the task to your social media agency?

Here is an excellent reply that was added:
Social media is a great marketing tool and should be worked into your overall marketing strategy. Tradeshows are part of your marketing campaign, and should be integrated with your social media campaigns as well. Its all interconnected. You use your email campaign to reach out to customers about your tradeshow. You use direct mail to notifiy your prospects and customers about your tradeshow (on the direct mail, you will refer them to your twitter and FB as well). You reach out to your twitter and facebook followers/fans to tell them about your tradeshow. Post something about it to your Linkedin contacts, and in your Linkedin groups. You should use all of the media you have at your disposal…social media being an important link in that chain.

Thanks Marilou and Mel Cades!

We can continue the discussion here. Any suggestions?


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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