At WPC keynote, Microsoft’s Steve Ballmer Talks Up ‘The Cloud’

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next,

On the Daily Social Media Marketing Campaign News we are going to be covering the underlying technology – Cloud Computing – that makes all our posts, tweets and content sharing possible. Frankly, Cloud Computing has become very hot over the past few months and has caught my attention in a big way.

My company is becoming heavily involved in this emerging sector via a new initiative with a great team of new colleagues who have strong technical and business development backgrounds in the sector. Please visit our sister blog for more excellent content on Cloud Computing as it evolves.

To start our coverage of the sector, here is a news piece on Microsoft:

Microsoft Chief Executive Steve Ballmer presented his vision of the company’s future in a keynote that opened the company’s Worldwide Partner Conference.

Ballmer positioned Microsoft as moving to “the cloud”. He defined “cloud computing”, as where programs live on Web servers accessible from any device with an Internet connection instead of being confined to individual computers.

His argument is to must convince developers and resellers who have spent decades investing in the PC-centric software to redirect their attention.

Ballmer described “the cloud” as an anthropomorphized being, possessed of its own logic and momentum in a way that almost requires writing that phrase in initial capital letters: “The Cloud.” His tag lines:
“The Cloud Creates New Opportunities And New Responsibilities.”
“The Cloud Learns and Helps You Learn, Decide & Take Action.”
“The Cloud Wants Smarter Devices.”
“The Cloud Enhances Your Social & Professional Interactions”

He pointed to the company’s upcoming Windows Phone 7 software will be a factor in the smart phone market. Microsoft alos still wants to put Windows in a smaller box — the “Ultra Mobile PC.”

Ballmer closed the keynote by all but commanding attendees to buy into its cloud-computing vision — “If you don’t want to move to the cloud, we’re not your folks” — before pledging that “the next 12 months will be some of our most exciting, phenomenal and incredible times together.”

From more on Microsoft in the cloud Clink:


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

2 Responses to At WPC keynote, Microsoft’s Steve Ballmer Talks Up ‘The Cloud’

  1. Charissa says:

    Great website, keep it up!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s