Greenqloud’s CEO: “Social media absolutely plays a vital role in our future!”

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next,

As a follow-up to yesterday’s post I put these questions to the Greenqloud’s CEO on Facebook:

GreenQloud: I’d like to know what is your strategy and approach to using social media to launch your company: What social media is working best for you? What messaging are you using? What is the bridge from your home site to social media? What ROI are you looking for? Will social media get you in contact with people in Europe and North America? Will you make connection with other Green Play companies or work the Data Center sector? I’ll post your comments back on my blog. Thanks Howard

Eiriku kindly responded:

Social media absolutely plays a vital role in our future. First of all we need to get the word out that the IT industry is heading towards beeing one of the biggest producers of greenhouse gases by 2020. Then we need to create the awareness that the future of IT is in truly green cloud computing and we are the first piece in that puzzle. Using social media helps us reach out to the consumers directly that use the services of the companies that can run their software on our public cloud. Consumer pressure will gather momentum for a truly green cloud but we also partner with forward thinking software as a service companies.

Our cloud is compatible with Amazons API’s so it will be easy to switch or to scale out to Greenqloud so it’s an easy sell. We use social media tools like Twitter to get this message across and get help from greenit advocates that post to similar topics such as #GreenIT and #cloud. We are already reaching out to other green companies and I can tell you and our friends reading this that we will be selling carbon credits from a proven source directly on; for your IT activities outside of the cloud or just for those who want to completely remove their carbon footprint. More on that later though 🙂

We are social entrepreneurs, the reason why we started Greenqloud is as much for the benefit of the environment as it is to our country that was hit hard by the economic crisis. Social media tools like blogging, twitter and facebook are our tools of choice at the moment.

Eirikur, CEO Greenqloud

Clink for more information:;

Clink for more context: The Green Gold Rush Over Iceland’s Data Centers


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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