Engaging the Hyper-Interactive Traveller

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next, whatifwhatnext@on.aibn.com

Four in five travellers read reviews on social media and 95% of those indicated such reviews were influential on the decision making process. (PhoCusWright 2009).

HeBS’ 2010 Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices showed that half of hoteliers surveyed (50% exactly) responded that in 2010 they are planning to create profiles for their hotels on the social networks.

It is no longer a question of whether your target markets are engaging with Web 2.0 initiatives or active on Facebook and Twitter. Social media is popular even among the mature generation (63-75): 36% of them had a social network profile in 2009 vs. 10% in 2007 (eMarketer).

I found an unusually detailed article on how hotels can conduct Web 2.0 and social media campaigns to attract and keep their customers happy. The writers state that by encouraging interactions on hotel websites and on social media channels, joining in on the conversation, and making changes to their business based on feedback, hoteliers show current and potential guests that they are listening to them. This is invaluable for building brand loyalty and encouraging positive reviews.

Clink: http://www.eyefortravel.com/news/hotels/engaging-hyper-interactive-traveller-using-web-2-0-and-social-media.

There is another excellent article 5 Ways Travel Companies are Using Social Media to Add Value. Clink: http://www.travelio.net/5-ways-travel-companies-are-using-social-media-to-add-value.html.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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