Wanted: Social Media Entrepreneurs to Bridge the Missing Link to Breakthrough Value From Social Media

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next, whatifwhatnext@on.aibn.com

Social media are commonly defined as online venues where user generated content can be mounted and shared in an environment where interactions can occur. LinkedIn is a well know and widely used example.

There is a missing last mile, so to speak, for social media to become places where spectacular value can be achieved.

When social media are used to not only to create, share and discuss content but to build fast moving Social Media Corporations that leverage powerful web based business process innovation – that do things that traditional linear businesses or institutions are incapable of doing – then amazing things can happen.

Social Media Corporations can be defined as profit producing strategic alliances that initially feed off of social media interactions and rapidly mature around highly compelling strategic drivers and advances web-based business processes.

Social Media Corporations can target opportunities arising from social media for business scope redefinition, business network redesign, and business process redesign. There are opportunities out there that hinge upon the destruction, through competitive bypass, of traditional corporate incumbents in particular markets.

By bundling diverse knowledge assets in interesting and productive ways on flexible cost effective platforms, new highly competitive challenges can arise from Social Media Corporations.

We are working on several Social Media Corporations currently. More to come on this topic.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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