– A Sad State of Affairs

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next,

The website, which claims it is the largest of its kind on the Internet, has averaged 100,000 hits per month. It has been on the web for half a year and now has 218,000 members in the US and Canada. According to RentaFriend, “friends” usually cost $10 per hour but some don’t charge for their services at all.

Your Facebook page can help you find “real-life friends”. So can your local community organization or religious institution. It is a sad state of affairs that you have to pay for such a service.

RentAFriend is unnecessary and represents the dark side of social media.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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