Mobile Commerce

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next,

We came across this current study on mobile commerce:

On average, retailers that have a mobile presence generate only 2.8% of their overall online site traffic from their mobile browsers, with 2% of their online sales generated via the mobile devices. This is according to an annual state of online retailing study from National Retail Federation’s digital arm, conducted by Forrester Research, which surveyed a total of more than 100 retailers between March and June.


Here is additional news to consider:

According to Bloomberg Businessweek, in its June 28 edition, EBay has emerged as a leader in mobile commerce after losing ground to for years in online retailing. It would apprear that consumers are increasingly using their BlackBerrys, iPhones, and other smartphones to manage their EBay activities. There are versions of the eBay’s mobile app in place for iPhone, for Android, BlackBerry, and Windows.

Also more EBay apps are in the pipeline. The first one, EBay Fashion, will display popular items and deals in a slideshow that users can browse through by swiping their finger on a touch screen. The app will also offer a virtual dressing room, where shoppers can use their phone’s camera to superimpose images of clothing on themselves.



About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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