True Art: Theresa Andersson Live at Le Petit Theatre

The Daily Social Media Marketing Campaign News
By Howard Oliver, CEO, What If What Next

I discovered Theresa Andersson’s music recently. Here is a piece of her bio:

Melody, harmony, rhythm, timbre; these are the traditional building blocks of pop music. Yet although you will find them in abundance on Hummingbird, Go!, the new album by Theresa Andersson hardly sounds like conventional pop. That’s because the New Orleans singer-songwriter chose to approach her craft from different perspectives before she even began composing. “I stopped thinking in terms of traditional songwriting,” Andersson explains. “I worked on shapes, forms, and textures, scents and colors. Elements which are more earthy and organic inspired me.” She would walk along the Mississippi River, or relax in her garden. As ideas emerged, she caught them in her butterfly net – or rather, on her laptop – and let them converge, then blossom. Clink: http://www.theresaandersson.com/

I’m also reading Linchpin by Seth Godin. Buy it and expect to use up a full new highlighter. He urges us all to be remarkable, generous, create art, make judgement calls and to connect people and ideas in our work. I feel Theresa Andersson achieves that idea nobly.

DO YOU?

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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