Daily Social Media Marketing Campaign News

The Canadian armed forces haven’t officially adopted social networking. Military personnel are allowed a certain degree of social media participation, according to Capt. John Dacombe, of the DND public affairs office. While the Canadian armed forces haven’t officially adopted social networking, Canadian Forces allow blogging. “Our policy is people are free to use social media in their own time as long as they do not reveal restricted information or jeopardize operations and personnel,” he said. He said though security is the biggest issue, military personnel are free to blog and use sites such as Facebook, as long as they don’t do this using DND networked computers. Some virtual military networks have proven quite successful in maintaining and strengthening the bonds between military personnel and between personnel and families. YouTube is used as a recruitment vehicle.

South of the border, a seven-month review conducted by the Defense Department recently concluded to allow soldiers and military civilian leaders to use social networking and blogging sites as a means of facilitating communication, recruitment, and collaboration across ranks. Sites like YouTube, Facebook and Twitter are now unblocked on the military’s non-classified network. Commanders however can suspend access as required for security measure or to preserve bandwidth for urgent use. As Deputy Assistant Secretary of Defense for Information Technology David Wennergren told CBS News, “We need to take advantage of these capabilities that are out there — this Web 2.0 phenomena.” Wennergren also stressed safety, though, saying, “The idea is to be responsible and use these tools to help get the job done.”

While security is paramount, it has been decides that at a time when most of us use social networking to keep in touch, it only makes sense that the men and women stationed in the most dangerous parts of the world should be able to do the same.

The US Navy has 70,000 fans on their Facebook page and maintian a Twitter site at http://twitter.com/navynews with 11,058 followers. The Twitter bio states: Navy News that should matter most to the extended U.S. Navy family. They also post content to YouTube, Flickr and Slide Share.

We found an interesting group on LinkedIn that is sizable with 13,630 members:
The objective of this group is to bring together professionals from the Defence industry to explore opportunities and build their network. Army, Navy, Air Force, Marines, Agilent, General Dynamics, Northrop, Lockheed, Mantech, Caci, Government, Raytheon, Boeing, United Technologies, Honeywell, L-3..

For very human reasons, social media are as essential to militaries as they are to business.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

One Response to Daily Social Media Marketing Campaign News

  1. Pingback: Daily Social Media Marketing Campaign News | New Biz Tips.com

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