Daily Social Media Marketing Campaign News

Participation of B2B firms in social media set to grow, says eMarketer

With more people registering on social networking sites, B2B firms are beginning to see the value in social media as a marketing platform. Social media is increasingly becoming an integral part of B2B online marketing.

According to a report from Forrester Research, B2B firms are expected to increase social media marketing budgets from $11 million in 2010 to $54 million in 2014.

According to a recent survey from White Horse, 86 percent of B2B firms are using social media to market their services. Many B2B companies used podcasts and forums to connect with their audiences, says the survey.

“B2B participation in social media marketing is steadily increasing, and marketers are beginning to see opportunities to generate quality leads and position themselves as thought leaders in their industries,” said eMarketer’s Evelyn Jung, author of the new report B2B Social Media Marketing Heats Up, on the company’s site.

“Social media is fertile ground for B2B lead cultivation. B2B marketing tends to be relationship-driven, and social media can be a natural facilitator for that approach, said Eric Anderson, vice president of marketing at White Horse.


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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