Daily Social Media Marketing Campaign News

IRON BABY – An Iron Man movie parody titled “Iron Baby” was posted May 27, 2010 and as of today has had 3,072,578 views on YouTube. The film was made by Montréal’s Patrick Boivin who is a self-taught filmmaker former comic-book creator. The 36-year-old is also responsible for a clip called “YouTube Streetfighter” that has been viewed 7.4 million times. But “Iron Baby”, has brought Boivin offers from producers, including some from Hollywood.

Our comment: While this type of coverage is “special” look at a simple clip posted by Microsoft (http://www.youtube.com/watch?v=EXS0BFS6QT4) to YouTube that has reached 11,368 views since it was posted Jan ’09. Views presumably by prospects and customers. We have seen simple interview clips with a CTO talking about a technology and drawing diagrams on white boards that were very effective and memorable. Question for your company: What have you posted on YouTube recently and what viral marketing have you done with it?


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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