The Daily Social Media Marketing Campaign News

Social media efforts boost organ donors

Sandi Smith, the director of Michigan State University’s Health and Risk Communication Center, has a $340,000 federal grant to study how Facebook can be used in conjunction with college student competitions to increase the state donor registry. Ads were placed on Facebook this school year for Michigan colleges to compete to see which could sign the most students on the donor registry. The study is still ongoing, but Smith is optimistic.

“We are thrilled with the initial results,” she said. “It is a method that shows a lot of promise, particularly with people in the 18- to 24-year-old range.”

Clink: http://www.chicagotribune.com/news/chi-ap-mi-exchange-organdon,0,7090760.story

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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