New Workshop by Howard Oliver, CEO What If What Next

Inspiring Market Responsiveness Through Social Media
Setting your companies Social Media Goals, Strategies and Campaigns

This NEW workshop discusses what major companies are doing with interactive social media to clearly hear the voice of the customer and to use social networking to get the most from customer interaction, engagement and consultation.
• Comparing social media strategic options for customer engagement
• Encouraging customer responsiveness: optimizing the interface and support
• Engagement and commitment: making the most of the sense of community
• Tips for avoiding confusion over communication content and interpretation
• Overcoming the challenges in online engagement and consultation
• Addressing concerns about information quantity over quality
• Eliciting greater responsiveness through search engine optimization
• Setting your companies Social Media Goals, Strategies and Campaigns

BIO:
Howard Oliver is the CEO and founder of What If What Next™, a firm that specializes in Web 2.0 PR and prides itself on delivering strong results in brand recognition, social media coverage and lead generation. For more than 25 years, he has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies.

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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