Web2.0 Tools: Viralheat Adds Location Data to Social Media Tool

virtal heat logo

Viralheat – a social media measurement product that crawls social networking and video sites such as YouTube, as well as blogs, web sites and Twitter – has been updated to filter content by location, to help marketers drive regional marketing and monitoring campaigns.

Viralheat enables brands, agencies, marketers and content producers to monitor content to identify key trends, understand community engagement and perform competitive analysis. Users can create profiles to track an individual’s name or company across around 30 video and social media sites.

Its new feature can be used to search by geographical location including city and zip code. This, the firm says, can help marketers determine which areas are creating the most ‘buzz’ about a brand or event.

The platform also includes advanced analytics for Tweets, which are ranked on influence determined by the number of followers a user has. Using this metric, Viralheat will also determine the ‘top influencer’ based on the number of mentions and re-Tweets.

There are similar services, including Radian6, Visible Measures, Omgili, ScoutLab, and Omniture , that offer tools to monitor blogs, Twitter, YouTube, Facebook and other social media sites for mentions of a company or individual’s name. But the differentiating factor for Viralheat is its price. The site is affordable—for $10 per month, you can track 10 profiles on the site. For $40 per month, you can track 50 profiles. From big companies and brands to small businesses, this price is manageable.

What If What Next has developed a relationship with Viralheat. Our current plan is to offer a joint webinar on the use of Viralheat as a feedback mechanism and tool to optimize your programs to promote your brand using social media. We welcome your questions on implementing brand focused social media strategies and programs to help build the content of the webinar.

Web site: www.viralheat.com


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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