LinkedIn Overview

Getting started with LinkedIn is easy, and the site has a number of how-to guides for new users. Once you have signed up and created your profile, the next step is making connections. You can get connected to colleagues and friends by uploading your contacts directly from your email. Then you can extend your network by joining groups of people interested in your professional specialty. LinkedIn isn’t just useful when you are looking for a new job or a new hire. It can also help with your day-to-day business. You can use your network to find vendors, consultants or even investors. You can also use LinkedIn to find events and “off-line” networking opportunities in your area.

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About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver (holiver@whatifwhatnext.com) for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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