Using Social Media to Ensure the ROI of Road Shows

Here are some INITIAL questions to think about the effective use of Social Media to promote the Road Show that you might be planning in the fall:

Are you using any forms of social media to help you with your event?

Does your event have its own Linked-In, Facebook group, a blog, and a Twitter page?

What are you using in the new social media space to promote your event?

What measures are in place to determine the effectiveness of these efforts?

Will you be using social media to repurpose the content supplied by speakers?

Will you encourage feedback from participants before and after the event?

How will you use social media to recruit participants?

Have you engaged speakers, company executives and other stakeholders to build a rich content base for the various social media sites you will use?

Have you appointed a social media publisher to devote the time and attention and will be required to effectively use these venues?

What is your strategy for using Twitter in particular?

Howard Oliver


What If What Next


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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