Notes Social Media and ROI

Social media provide the investment, insight, information, influence, interaction, and implementation that is tied to ROI outcomes

Measures of Engagement and Effectiveness:
Engagement: Usability, Extend of Engagement
Effectiveness: Objectives, Benchmarks

Metrics:Numbers of visitors, Numbers of Links,
Number of comments, Increase of Solutions, Increase in collaboration

Tools:Feedburner, Google Analytics, Technorati

Meet customers and stakeholders where they are
Provide interactive content
Allow for the increase in intermediaries
Rethink content and service design
Measure initiatives

Just do it
Inventory Web 2.0 issues
Build component-based info services in social networks
Build authenticity into information and services
Learn and keep an open mind
Look for connectivity, transactions and interactivity
Increasing the ability to engage and connect with content increases the sense of ownership and respect the people feel for the content


About Howard Oliver
The founder and CEO of What If What Next, Howard Oliver ( for more than 20 years has been an entrepreneur, writer, thought leader, PR Guru, business development strategist, technology evangelist, manager and consultant for numerous service, industrial and high technology companies. Howard provides leadership in the application of Agile and Lean project management methodologies for technology enabled social media marketing and PR campaigns that deliver revenue, customer and alliance engagement, and media buzz. Clients in technology and other industries recognize him as a driven, highly creative and disciplined thinker. He also created the WebVoyaging® brand, a market engagement methodology that optimizes the deployment of cloud based, best-in-class marketing automation solutions. The WebVoyaging® process is inspired by the great visionaries who conceived of and built history’s great sailing vessels, which helped establish trade routes and created huge wealth. An accomplished business educator, Howard has recently created the WebVoyaging® Master Class, a training program for organizations interested in implementing Lean marketing automation solutions. Howard holds an MBA from Wilfrid Laurier University, and a Bachelor of Commerce degree from McGill University. Howard is an avid sailor and collector of books.

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