Imagine if your marketing campaigns were this agile?

Breaking News: Get better search engine rankings with Google+ now!

Google has changed its algorithm to favour the use of Google+. There is a lot of buzz around this story: 

Google launched a social network in June, dubbed Google+  that offers many of the capabilities available on Twitter and on Facebook.

With Tuesday’s changes to Google’s search engine, photos and posts from Google+ will increasingly appear within the search results.

The changes effectively create customized search results for people who are logged in to Google. A person who searches for the term “Hawaii,” for example, might find private photos that their friends have shared on Google+ as well as public information about the islands.

http://www.torontosun.com/2012/01/11/twitter-lashes-out-at-google-search-changes

The shape of the web will be impacted and Twitter and Facebook may suffer as a result. Notwithstanding this controversy, you should jump on the Google+ bandwagon RIGHT NOW to get higher first page Google rankings.  Moving fast now will pay off in the coming weeks and beyond.  GET AGILE!

What If What Next – Israel

We are excited about the opening of our office in Isreal! What If What Next will now offer the very hot Israeli technology sector a way to generate buzz in North and South America. Our goal is to make What If What Next a provider of Agile Marketing Communications and PR – Worldwide.

BMW Marketing Presentation

Chief Marketing Officer Points of Focus for 2012

Consider this check list:
1) Enhance your value proposition.
2) Listen to customers in new and creative ways.
3) Aggressively identify and pursue new opportunities for growth.
4) Create stronger relationships with key customers, suppliers and channel partnerships.
5) Capitalize on emerging markets.
6) Segment your customer base to focus more efforts on the most profitable target market. Don’t try to be everything to everyone.
7) Create quality content online – don’t sell, inform.
8) Increase your online marketing budget, especially social media.
9) Tap into mobile marketing as it grows.
10) Create targeted, local marketing campaigns.
11) Create greater perceived value by co-marketing with businesses that complement your services.

Love this ad…….

[http://www.youtube.com/mazdacanada?x=us_showcase_108_5&feature=pyv]

A Marketing Strategy Classic from Philip Kotler at the London Business Forum

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Water

Curation